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While many users feel their personal data is safe on social networking sites because they have set high levels of security settings, research suggests this is not the case.
Since you generate content on a social networking site that indicates your interests, social and work background, and a great deal of other information about your personal preferences, the social networking sites can target advertisements specifically to you, a service for which advertisers are willing to pay significant amounts of money.
to size up one's own accomplishments against others, it can have a negative effect." A 2010 Case Western Reserve School of Medicine study showed hyper-networking (more than three hours on social networks per day) and hyper texting (more than 120 text messages per day) correlated with unhealthy behaviors in teens, including drinking, smoking and sexual activity.
Hyper-networking was also associated with depression, substance abuse, poor sleep patterns, suicide and poor academic performance.
Social networking can sometimes result in negative outcomes, some with long-term consequences.
According to e Marketer, social network ad spending reached .68 billion in 2015 and should reach .98 billion by the end of 2017.